How to Get More Views on Facebook Marketplace

If your Facebook Marketplace listings feel invisible—barely any views, no messages, and tons of unsold stuff—it’s usually not the algorithm “hating” you. It’s that your listings aren’t set up in a way that gets clicked.

The good news: you don’t need to be a marketing expert to fix that.

Marketplace is basically a search engine plus a scroll feed. That means:

Facebook shows buyers what it thinks is relevant
People click on what looks interesting and trustworthy

If your photos, titles, price, and timing are bad, the algorithm can’t help you. If they’re good, you’ll almost always see more views and messages.

This article walks you through practical, no-theory tactics to get more views—and more buyers—on Facebook Marketplace.

Step 1: Use Photos That Actually Make People Stop Scrolling

Most Marketplace shoppers scroll fast. Your photo is your only chance to grab them.

Do this:

Use natural light.
Take pictures near a window during the day. Avoid dark, yellow, or blurry photos.
Clean the item and the background.
Wipe it down. Remove clutter, laundry, random junk in the background. A clean background = more trust.
Show multiple angles.
Front, back, side, close-ups of important details, any flaws. People hate surprises.
Include a “scale” photo.
For furniture or large items, show it in a room so people can see size at a glance.
Use the first photo strategically.
The first picture is the “thumbnail” in search results. Make it:
- Bright
- Clear
- Straight-on
- Without text or weird filters

If your listing only has one dark picture taken at 11 p.m. in a messy room, almost no one will click it—even if your price is great.

Step 2: Write Titles Like a Search Engine and a Human

Your title is how buyers find you and decide whether to click.

Think of it this way: if you were searching for your own item, what would you type?

Good title formula:

Brand + Item type + Key details (size/colour/model) + Condition (if amazing)

Examples:

“IKEA MALM White 6-Drawer Dresser – Great Condition”
“Samsung 55” 4K Smart TV – Works Perfectly”
“Peloton Bike Original – Barely Used, Includes Weights”

Avoid titles like:

“Nice dresser”
“TV for sale”
“Please buy this”

Those don’t show up in many searches, and they don’t inspire confidence.

Step 3: Use Descriptions That Answer Every Question Up Front

A solid description helps your listing show up in more searches and reduces the “Is this available?” messages from people who never follow up.

Include:

Basic specs
- Brand
- Model
- Size/measurements
- Colour
- Age (how long you’ve had it)
Condition
Be honest but positive.
- “Like new – used for 3 months”
- “Good condition – a few small scratches, shown in photos”
What’s included
- Attachments, cables, boxes, manuals, accessories
Reason for selling
- “Upgraded to a bigger TV”
- “Moving, can’t take it with me”
Pickup details
- General area/neighborhood
- If you can help carry/load
- Whether you offer delivery for a fee
Price firmness
- “Price firm”
- Or “Open to reasonable offers”

This makes buyers feel safe and informed. They are more likely to click, message, and follow through.

Step 4: Price It to Get Views, Not to “Win” a Negotiation

If your price is way too high, your listing will just sit. Facebook wants to show items that actually sell.

Tips for pricing that attracts views:

Check similar listings first.
Search Marketplace for the same item and look at:
- What people are asking
- What has actually sold (if visible in your area)
Aim slightly under average.
Being even 5–10% cheaper than most similar listings can send you to the top of the “good deal” pile.
Decide your minimum and price slightly above it.
If you want $80, list at $90 or $95 and accept $80. That way you can say “I can come down a bit” without feeling ripped off.
Use rounded numbers strategically.
- For cheap items: $10, $15, $20 is easy to filter and search.
- For higher-priced items, sometimes $95 gets more clicks than $100, just psychologically.

Remember: an item that’s priced too high gets no views and no messages. A slightly cheaper item that sells quickly is almost always better.

Step 5: Pick the Right Category and Location

Facebook uses categories and location to decide who sees your listing. If you get this wrong, you can lose a ton of views.

Category:

Pick the most accurate category available.
Wrong category = fewer relevant searches.
Don’t spam categories.
Stay in the one that makes the most sense for your item.

Location and radius:

Use the closest realistic location (your neighborhood or city).
People filter by distance.
Set a reasonable radius.
If you’re selling something bulky (sofa, TV), people may only search within 10–30 km. For small items, a larger radius can be okay.

If your listing says you’re in some random town 100 km away, locals won’t even see it.

Step 6: Relist and Refresh Without Being Spammy

Marketplace favours recent listings. If your item has been up for weeks with no action, it gets buried.

Do this instead:

If you can, reduce the price slightly and hit “Mark down price.”
Price drops can push your listing back in front of people who saved or viewed it.
After a while, take the listing down and repost it.
Rewrite the title and description slightly, and upload your best photos again.
Don’t relist the exact same thing every day—that looks spammy.
Update photos if you improve the item.
Clean it, move it to better light, take new pics. A fresh cover photo can grab new attention.

Think of it like a new “launch” for the same item.

Step 7: Share to Relevant Buy-and-Sell Groups

Marketplace itself is powerful, but sharing your listing to local Facebook buy/sell groups gives you extra exposure.

Tips:

Join local groups like:
- “[Your City] Buy and Sell”
- “Swap and Shop [Your Area]”
- “Furniture Buy & Sell [City]”
Post your listing into those groups (where allowed).
Don’t copy-paste 15 spammy posts; just use the “Share to groups” feature once or twice.
Respect group rules.
Some groups have rules about bumping, reposting, and price format. Breaking them can get your posts deleted.

This multiplies your visibility without extra work.

Step 8: Respond Fast and Be Easy to Deal With

The algorithm also cares about engagement. Fast responses and real conversations are a good sign your listing is worth showing.

Good habits:

Turn on notifications for Marketplace messages.
Respond quickly with direct answers:
- “Yes, it’s available.”
- “Pickup near [major intersection].”
- “Today after 5 p.m. works for me.”
Be polite and clear about pickup times and price.
If a buyer goes quiet, move on politely:
- “No worries! I’ll be moving on to the next person in line.”

People who are easy to deal with get more completed sales—and over time, better ratings and more serious buyers.

Step 9: Use Bundles and “See My Other Listings”

If you’re selling a lot of stuff at once (moving, decluttering), you can squeeze more views from each listing.

Try:

Mentioning other items in the description.
- “Also selling matching nightstands and a dresser—check my profile.”
Offering bundle deals.
- “Take the whole set for $200,”
- “Buy 3 items, get 10% off.”
Keeping your profile clean.
Don’t have 500 random, expired, or obviously broken listings. That makes you look sketchy.

The more legit and organized you look, the more people will check out your other listings.

Step 10: Common Mistakes That Kill Views

Avoid these if you want your listings to actually show up and get clicks:

One terrible photo.
Dark, crooked, cluttered = instant scroll-past.
No measurements.
People don’t want to drive across town to find out the couch doesn’t fit.
Weird or rude descriptions.
“Don’t waste my time, lowballers blocked” pushes away good buyers too.
Unrealistic pricing.
Listing your used item for close to new price makes your listing invisible.
Flaky behaviour.
If you regularly ghost people, cancel last minute, or constantly change your mind, people can leave bad ratings—and serious buyers will avoid you.

Quick Checklist: How to Get More Views on Facebook Marketplace

Before you hit “Publish,” run through this:

First photo is bright, clear, and in natural light
Title includes brand, item type, and key details
Description answers all obvious questions
Price is competitive with similar listings
Correct category and realistic location radius
You’re ready to respond quickly to messages
You’re okay relisting or adjusting price if it doesn’t move

Do these things consistently and your views—and your actual sales—will almost always go up.

You don’t have to game the system or do anything shady. Just make better listings than everyone else, and Facebook Marketplace will quietly reward you with more eyeballs.

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