“Deadpool Does Breakfast!” — Inside Ryan Reynolds’ Egg‑Splosive New Partnership With Tim Hortons
When Canada’s favorite smart‑mouthed superhero turns his attention from chimichangas to scrambled eggs, you know something delicious (and hilarious) is about to hit the drive‑thru. On May 5 — yes, the day after Star Wars fans finished chanting “Revenge of the Fifth”—Tim Hortons surprised morning commuters by unveiling Ryan’s Scrambled Eggs Breakfast Boxes, a new menu line created with Vancouver‑born actor‑producer‑marketing‑wizard Ryan Reynolds.
Below, we break down everything you need to know about the partnership that blends Hollywood humor, Canadian comfort food, and maximum marketing effort.
1. What Exactly Is in “Ryan’s Scrambled Eggs”?
Think classic Tims breakfast, levelled‑up:
Two fluffy scrambled eggs (Reynolds insisted they be “movie‑premiere fluffy”).
Crispy hash browns big enough to double as Deadpool shuriken.
Choice of maple‑bacon crumble or spicy sausage pieces.
A drizzle of chipotle sauce Reynolds reportedly taste‑tested 37 times “for science.”
Everything arrives in a compostable cardboard tray shaped like a mini movie popcorn box—because, of course it does.
2. The Commercial: A Backstage “Rider” Gone Wild
The launch spot, produced by Reynolds’ own Maximum Effort studio, spoofs the celebrity rider trope. An over‑worked assistant scrambles (pun intended) to meet the star’s on‑set demands: fresh Vancouver air in a jar, a single alpaca wearing red boots, and… a Tim Hortons box packed with his bespoke eggs. Naturally, the only request that matters is the breakfast, proving Canadians will ditch divas and livestock alike for Tims.
3. How the Collab Hatched
Test‑Kitchen Takeover: Reynolds visited Tim Hortons’ innovation hub this winter, devouring so many eggs that chefs joked they’d have to “call supply chain.”
The Nutritious Nudge: He wanted something his kids would eat that wasn’t sugar‑bomb cereal—and that busy adults could fork down while answering emails.
Mutual Canadian Cred: Tim Hortons gets Hollywood sparkle; Reynolds gets to cement his “Nice Guy North” brand alongside his Mint Mobile, Aviation Gin, and Wrexham AFC ventures. One insider quipped: “If it’s red and white, Ryan will co‑own it eventually.”
4. Where and When You Can Try It
Availability: Participating locations across Canada and the U.S. starting this week.
Price Point: Around CAD $6.49 / USD $5.49, positioning it between the classic breakfast sandwich and the pricier Farmer’s Wrap.
All‑Day? Officially breakfast hours, but some stores will dish them out until supply runs dry (call your local Tims… or just roll up).
5. Nutrition Breakdown (Because Gains)
Calories: Roughly 420 with sausage, 390 with bacon.
Protein: 24–26 grams—enough to placate gym bros.
Carbs: 28 grams from potatoes and sauce.
Reynolds joked, “It fits my macros—if I ignore my macros,” but dietitians say the box beats many fast‑food breakfast burritos on protein‑per‑calorie ratio.
6. Limited‑Edition Merch and “Roll Up” Easter Eggs
Expect:
Deadpool‑red travel mugs with tiny maple‑leaf katanas as stir‑sticks.
A special “Roll Up to Win” sleeve later this year: peel to reveal Aviation Gin coupons, Wrexham jerseys, or a year of free breakfast boxes.
Social‑media AR filters that replace your morning face with Reynolds’ smirk (no confirmation on whether they add his jawline).
7. Critics and Super‑Fans React
Marketing geeks hail it as “the most Canadian brand mash‑up since Drake wore a Roots hoodie at Jurassic Park.”
Nutrition naysayers wish for a veggie option—Tims hints that a Beyond‑meat edition may follow.
Fans on X (Twitter) crash the Tim Hortons feed with memes like “Wade Wilson finally traded chimichangas for Chimi‑Timmis.”
8. What’s Next? Rumors Already Sizzling
Holiday Variant: Peppermint‑mocha scrambled eggs? (Please no.)
Wrexham Game‑Day Box: Same eggs, extra “footy” hash‑brown bites shaped like soccer balls.
Maximum Effort Mini‑Series: Reynolds playing every role—barista, drive‑thru mic, and disgruntled seagull stealing hash browns.
Tim Hortons won’t confirm, but insiders say R&D chefs are “cracking a lot of eggs with Ryan on speed dial.”
9. Why This Matters for Tim Hortons
The chain’s breakfast traffic plateaued post‑pandemic; bringing in a global star aims to:
Boost morning check size with a premium box.
Attract U.S. customers who know Reynolds more than double‑doubles.
Generate social sizzle—the launch hashtag #ScrambledWithRyan trended within two hours.
10. Bottom Line: Worth Rolling Out of Bed For?
If you already love Tims breakfast sandwiches, Ryan’s Scrambled Eggs offer a protein‑heavier, utensil‑friendly alternative. If you’re only here for Maximum‑Effort humor, the commercial alone is appointment viewing. And if you’re just trying to keep up with Reynolds’ expanding Canadian empire—well, consider this the tastiest chapter yet.
Grab a box, channel your inner Deadpool, and remember: in Canada, even superheroes take their coffee “double‑double.”
